Bidirectional alignment means strategy flows both ways. Teams receive cascaded objectives from leadership and are also allowed to align with the strategy by shaping the objectives they will own. As John Doerr frames it in his popular book, Measure What Matters, a quarterly cadence is the backbone and the connection between strategy and execution is the spinal cord. This is the mechanism that turns compliance into engagement, and the performance system is where it either lives or dies.
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